Sun Tzu – The Art of War 6.27

All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.

Sun Tzu’s statement in Chapter 6, verse 27 of “The Art of War” emphasizes the importance of strategy in achieving victory. He notes that while the tactics of a successful military campaign may be visible and apparent to all, the underlying strategic planning that enabled such success is often hidden and overlooked.

This concept is highly relevant in the world of business, where companies must also rely on strategic planning to succeed in the marketplace. Tactics such as marketing campaigns, sales promotions, and pricing strategies are often visible to competitors and consumers alike, but the overall strategy behind these tactics may be less apparent.

Successful companies understand the importance of strategic planning in achieving long-term success. They take a holistic approach to their business, examining all aspects of their operations, from product development to marketing to customer service, in order to develop a comprehensive strategy that will enable them to achieve their goals.

Strategic planning also involves anticipating and adapting to changes in the market, as well as identifying potential threats and opportunities. By focusing on the broader strategic picture, companies can make informed decisions that enable them to stay ahead of the competition and achieve sustained success.

In summary, Sun Tzu’s statement in Chapter 6, verse 27 highlights the critical role that strategy plays in achieving success, both in warfare and in business. Companies that focus on strategic planning and take a holistic approach to their operations are more likely to achieve their goals and remain competitive in the long run.