Sun Tzu – The Art of War 7.12

We cannot enter into alliances until we are acquainted with the designs of our neighbors.

Sun Tzu’s statement in 7.12 highlights the importance of understanding the intentions and motives of those around us before entering into any kind of agreement or partnership. This principle holds true not only in the context of warfare but also in business and personal life.

Before making any significant business decision, it is crucial to research and understand the motives and intentions of the people or companies involved. This includes potential partners, investors, and even competitors. Knowing their goals and objectives can help in making informed decisions that benefit one’s own business.

Similarly, in personal relationships, it is essential to understand the motives and intentions of those around us. This can help avoid misunderstandings, miscommunications, and ultimately, disappointment. It can also help in building strong and healthy relationships based on mutual understanding and respect.

Sun Tzu’s words serve as a reminder that knowledge is power, and understanding the intentions of those around us can help us make better decisions and achieve greater success.

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