If he is secure at all points, be prepared for him. If
he is in superior strength, evade him.
Sun Tzu’s “The Art of War” is not just a guide for military strategy and tactics, but also has valuable insights for businesses. In chapter one, verse 21, Sun Tzu advises that if the enemy is secure at all points, be prepared for him; and if he is in superior strength, evade him.
In business, this means that one should always be prepared for competition, even when it seems like they are not a threat. This involves understanding the competition’s strengths, weaknesses, and market position. By being well-prepared, a business can respond quickly and effectively to any challenge that arises.
However, if a competitor is in a superior position, it may be better to avoid direct confrontation and instead focus on finding alternative strategies to achieve success. For example, a business could identify a niche market or a unique value proposition that sets them apart from the competition. This allows the business to operate in a space where they have an advantage, rather than trying to compete head-on with a stronger competitor.
In conclusion, Sun Tzu’s advice to “be prepared” and “evade when necessary” is applicable to businesses today. By being strategic and adaptable, businesses can position themselves for success even in the face of tough competition.
Geoff Willis is an accomplished restaurateur and chef with over two decades in the culinary world, blending his passion for gastronomy with an extensive study of philosophy. Known for his innovative approach to cooking and deep commitment to sustainable practices, Geoff combines the art of flavors with philosophical insights, offering readers a unique perspective on food and life.