If he is taking his ease, give him no rest. If his forces are united, separate them.
Sun Tzu’s Art of War is a classic military strategy text, but its principles can be applied in various aspects of life, including business. One of the most relevant passages for businesses is the 23rd verse of the first chapter: “If he is taking his ease, give him no rest. If his forces are united, separate them.”
In a business context, this verse could mean that if a competitor seems to be complacent or not actively seeking to gain an advantage, one should not let up on their own efforts to improve and innovate. It’s important to stay alert and agile in a competitive market.
Similarly, if a competitor is particularly strong and has a united front, it may be more effective to approach them by targeting their weaknesses and dividing their forces. This could mean focusing on a specific niche market where they are weaker or developing a new product or service that can compete more effectively.
Ultimately, the key takeaway from this verse is the importance of being proactive and strategic in one’s approach to competition. Businesses that are complacent or overly focused on their current success are more likely to be overtaken by competitors who are constantly seeking to improve and find new opportunities.
Geoff Willis is an accomplished restaurateur and chef with over two decades in the culinary world, blending his passion for gastronomy with an extensive study of philosophy. Known for his innovative approach to cooking and deep commitment to sustainable practices, Geoff combines the art of flavors with philosophical insights, offering readers a unique perspective on food and life.