Sun Tzu – The Art of War 6.29

Military tactics are like unto water; for water in its natural course runs away from high places and hastens downwards.

Sun Tzu’s The Art of War is full of insightful analogies, and one of the most intriguing ones is the comparison between military tactics and water. He notes that water naturally flows downhill, avoiding high places, and rushes towards lower ground. Similarly, military tactics must adapt to the changing terrain and circumstances to avoid obstacles and take advantage of opportunities.

In the context of business, this analogy can be applied in many ways. Just like water, successful companies need to be fluid and adaptable, moving with the changing market forces and customer demands. They should be able to recognize and avoid obstacles, like outdated technology or inefficient processes, and be able to quickly pivot to new opportunities.

Water is also persistent, gradually wearing down obstacles and carving out new paths. Similarly, businesses need to be persistent in their pursuit of success, even in the face of setbacks and challenges. They should be constantly evaluating their strategies and adjusting their tactics to stay ahead of the competition and remain relevant in their industry.

Another important aspect of the water analogy is the idea of momentum. Once water starts flowing, it is difficult to stop or redirect. Similarly, once a business gains momentum, it can be difficult to slow down or change direction. Therefore, it is important to choose the right path and direction early on and be vigilant in adjusting the course as needed.

In summary, the analogy of military tactics being like water highlights the importance of adaptability, persistence, and momentum in achieving success. Just as water finds its way around obstacles and carves out new paths, successful companies must be fluid and adaptable, able to navigate changing circumstances and find new opportunities for growth.