Sun Tzu – The Art of War 7.14

We shall be unable to turn natural advantage to account unless we make use of local guides.

Sun Tzu’s The Art of War has long been revered for its insights into strategy and leadership. In chapter 7, verse 14, he notes the importance of using local guides to turn natural advantages to account. This idea holds true in both military and non-military contexts, including in business and daily life.

In warfare, local guides can provide critical intelligence on the terrain, enemy movements, and potential hazards. They can also help to navigate unfamiliar territory and ensure the army can make the most of the natural advantages present in the area. Similarly, in business, local experts and insiders can provide valuable insights into the local market, consumer behavior, and cultural norms, helping to inform effective strategies and decision-making.

However, this idea of using local guides goes beyond just practical considerations. It also speaks to the importance of seeking out and valuing diverse perspectives and experiences. By working with local guides, leaders can gain a deeper understanding of the unique challenges and opportunities present in a particular context. This can lead to more nuanced and effective strategies, as well as stronger relationships with local communities.

Moreover, this principle applies not only in new or unfamiliar contexts but in everyday life as well. By seeking out and learning from people with different backgrounds, experiences, and perspectives, we can expand our own understanding and appreciation of the world around us. This can lead to better decision-making, greater empathy and understanding, and ultimately, more successful outcomes.

In short, Sun Tzu’s advice to use local guides to turn natural advantage to account offers a powerful reminder of the importance of seeking out diverse perspectives and working collaboratively with others to achieve success, whether in warfare, business, or daily life.