Sun Tzu – The Art of War 7.4

Thus, to take a long and circuitous route, after enticing the enemy out of the way, and though starting after him, to contrive to reach the goal before him, shows knowledge of the artifice of DEVIATION.

Sun Tzu’s Art of War is a renowned book of military strategy that has been applied in various aspects of life, including business. The principles and tactics he discusses are applicable in numerous settings and can be used as a guide for success.

One such principle is outlined in chapter 7, verse 4, which describes the tactic of deviation. Sun Tzu states that to take a long and circuitous route, after enticing the enemy out of the way, and reaching the goal before them shows knowledge of the artifice of deviation.

In essence, this principle is about taking an indirect route to achieve one’s goals. In business and life, it means that one must be creative and flexible in their approach to problem-solving. Rather than taking the most straightforward path, one should consider alternative methods to achieve their desired outcome.

In business, this could mean exploring non-traditional marketing methods or taking unconventional approaches to business operations. For example, a startup company may take an indirect approach by using social media influencers to promote their brand instead of relying on traditional advertising channels.

In life, this principle can be applied to personal growth and development. Sometimes taking the most direct path to personal success may not be the most effective way. An individual may need to explore different options or take a detour to develop the skills needed for their desired career path.

In conclusion, the principle of deviation encourages individuals to think outside the box and explore alternative methods to achieve their goals. By taking an indirect route, one may discover new solutions and achieve success in unexpected ways. This principle emphasizes the importance of flexibility and creativity in both business and personal endeavors.