Sun Tzu – The Art of War 9.38

When envoys are sent with compliments in their mouths, it is a sign that the enemy wishes for a truce.

In Sun Tzu’s “The Art of War,” the passage 9.38 offers a valuable lesson about diplomacy and the significance of compliments in times of conflict. This blog post delves into Sun Tzu’s insights in this passage and explores how it can be applied to contemporary diplomatic and negotiation scenarios.

Deciphering Sun Tzu’s Insights

Sun Tzu’s wisdom in 9.38 can be summarized as follows:

1. Sending Envoys with Compliments: When envoys are dispatched to the enemy’s camp bearing compliments and friendly words, it signals a desire for a truce or a pause in hostilities.

Unpacking the Wisdom

Sun Tzu’s insights in this passage offer several key lessons:

1. Effective Communication: Diplomacy plays a crucial role in warfare and conflict resolution. Sending envoys with compliments demonstrates a willingness to engage in dialogue and seek peaceful solutions.
2. Understanding Motives: Compliments should not be taken at face value. They should be analyzed within the broader context of the conflict to discern the true intentions of the enemy.

Modern Applications

Sun Tzu’s insights from 9.38 can be applied to contemporary diplomatic and negotiation contexts:

1. Diplomacy: In international relations, sending envoys with compliments can be a diplomatic gesture aimed at de-escalation or opening channels for negotiation. However, diplomats should remain vigilant and consider the broader geopolitical context.
2. Negotiation: In business and personal negotiations, offering compliments and friendly overtures can create a more conducive atmosphere for reaching agreements. However, it’s essential to ensure that these gestures align with one’s negotiation goals.

Conclusion

Sun Tzu’s wisdom in 9.38 highlights the importance of diplomacy and effective communication in times of conflict. Compliments and friendly envoys can serve as valuable tools for initiating dialogues and seeking peaceful resolutions. However, it is equally important to approach such gestures with a discerning eye, considering the underlying motives and the broader context of the conflict. Sun Tzu’s insights continue to offer valuable lessons in contemporary diplomacy and negotiation strategies.